I don't pontificate. I talk about what I've done. I'm open about my failures, share what led to success, and show what I'm working on and how it's going. I talk about strategy and tactics together to show why building the right marketing system is the foundation of success.
Book Josh
Stages, shows, and interviews
Built from the work
What happened, what I learned, and what an audience can put to work next.
Expert judgment is the durable layer in an AI-era company.
How to build judgment into the systems a team runs on so it scales instead of disappearing.
A way to distinguish judgment-as-infrastructure from its dangerous inverse, plus three places to start.
AI made content abundant. Attention did not follow.
The AI content flood, why attention is moving back to analog and in-person channels, and what to do before competitors notice.
A sharper way to decide which channels still earn attention and which merely add volume.
Acceleration is not the same as direction.
Where AI speeds up the work, where human judgment still sets the course, and how leaders can tell the difference.
A practical line between decisions AI can support and calls the business still has to own.
Appearances
Upcoming rooms first, followed by a record of talks, briefings, podcasts, interviews, and webinars grounded in work I’ve actually done.
No Assigned Seats
B2G GAIN Conference
Cvent Emerging Leaders program
WashingtonExec
B2G Briefing Circle
Society of Defense Financial Management
AGA Professional Development Conference
American Society of Military Comptrollers
Digital Doorways
Pathmonk Presents
Content Marketing Virtual Summit
Organizer kit
Copy what you need. If something's missing, ask and I'll send it.
Short bio (about 50 words)
Josh Martín is a B2B/B2G CMO and strategist with two exits to private equity. He finds the market a company can actually win, then builds the marketing machine that wins it. He is the first CMO of Gauntlet AI and was previously Chief Strategy Officer at Decision Lens.
Intro for your emcee (read aloud, about 30 seconds)
Our next speaker has spent twenty years seeing markets early: forecasting internet video at IDC, measuring the app economy before anyone else was, and now building AI systems as the first CMO of Gauntlet AI. Along the way, he took two companies through sales to private equity. He describes himself as not a thought leader, just a leader with thoughts. Please welcome Josh Martín.
Long bio
Josh Martín has been early to three technology shifts, from three different seats. As an analyst at IDC in 2006 he was forecasting the internet video market while most of the industry was still shipping discs. At Strategy Analytics he launched AppTRAX in 2010 to track the app economy before anyone was measuring it. As CMO of Gauntlet AI he's building the AI systems his own marketing team runs on. In between, he repositioned Logi Analytics around developers and took Decision Lens through its sale to Diversis Capital, which then made him Chief Strategy Officer. The pattern hasn't changed: get the upstream call right, then build what scales it. Two exits along the way.