Been There
“I used an app called Visited for years and hated it. So I built the one I wanted.” Collections, roll-ups, and companions you can check in and add to their own maps. Becoming an iOS app over the rest of 2026.
About
The longer version.
I've spent 20+ years tackling markets from different perspectives. As an analyst, I forecast future trends. As a product person, I built and sold tools that cleared up confusion. As a marketer, I find blue oceans and then make sure every system supports the journey.
Those experiences let me see through fog, find the signal, and chart the fastest course to land.
At my core, I like building, testing, and sharing both the successes and the failures.
Career
Analyst. Builder. Marketer.
- 2025–presentGauntlet AIChief Marketing Officer
- 2026–presentThe Neighborhood OSCo-founder
- 2020–2025Decision LensChief Strategy Officer · Chief Marketing Officer · EVP Marketing
- 2018–2020BrightspotVP Marketing · Sr. Director, Product Marketing
- 2016–2018Logi AnalyticsDirector, Product Marketing
- 2014–2016Strategy AnalyticsDirector, Applications Research
- 2013–2014comScoreDirector, Tech, Telecom and Government
- 2010–2013Strategy AnalyticsDirector, Apps Research (built AppTRAX)
- 2006–2009Yankee GroupSenior Analyst, Consumer Electronics & Digital Home
- 2003–2006IDCResearch Analyst
Strategy first
In my heart, I'm a builder.
Sometimes that's a category, a campaign, or Halloween decor on my 3D printer.
Been There is a good example. I wanted the Visited app to work a specific way. It didn't, so I built my own around what worked for me. One feature was roll-ups: log the Grand Canyon and Arizona and the US get checked off. I wanted to check in the people I travel with so they don't have to, and still give them their own map. I wanted collections (theme parks, or just Disney parks, or just the Disney parks in the US) so there's always a goal I'm working toward.
Mostly I tinker until I find the thing that works. It's how I learn, it's what I enjoy, and because I'm comfortable operating in ambiguity, it's how I work professionally, with great results.
I've been starting meetups and communities for over a decade, and the features I care most about are the ones that turn a tool into a shared experience.
That's personal. But it's the same standard I bring to the brands I work with.
Built on my own time
Welp
“My son mispronounced Yelp. We built the app he accidentally named.” Rate every place you go and thing you do, tag who you went with, a leaderboard, and a journal that writes itself.
Made by hand
On the record
In print and on air.
The Real Innovation Bottleneck: Why Federal RFPs Are Sabotaging Modernization
Federal News Network · 2025
Why the procurement process itself impedes modernization.
Read itTurning Engineers into Difference-Makers: Inside the Gauntlet AI Playbook
Digital Doorways podcast · 2025
How Gauntlet turns engineers into AI builders companies want to hire, and how marketing carries that story.
ListenAsk a CMO: Josh Martin
Landrum · 2024
B2G marketing, AI, and Content-a-mageddon.
Read itAnalyst-era press
“In 2006 I told Knowledge@Wharton that YouTube's business model looked fuzzy. In 2009 I told CBS that Google had overpaid for it. For most of a decade the P&L agreed with me. Then it didn't. Being early is uncomfortable, and occasionally wrong.”
- World Economic Forum, 2014: byline on delegating decisions
- TechCrunch, 2012: iPad to hold 56% of tablet downloads through 2017
- CNET: app retention
- PCMag: top apps crowding out newcomers
- Mobile World Live, 2011: Motorola/Google and the developer ecosystem
- CBS News, 2009: early YouTube skeptic
- MarketWatch, 2008: New App Store will set the iPhone apart
- ABC News, 2008: Blu-ray BD-Live
- Knowledge@Wharton, 2006: online video business models
- The Register, 2006: IDC internet video forecast
- Fox News, 2005: the video iPod, the week it launched
For organizers
Copy. Paste. Done.
Josh Martín has been early to three technology shifts, from three different seats. As an analyst at IDC in 2006 he was forecasting the internet video market while most of the industry was still shipping discs. At Strategy Analytics he launched AppTRAX in 2010 to track the app economy before anyone was measuring it. As CMO of Gauntlet AI he's building the AI systems his own marketing team runs on. In between, he repositioned Logi Analytics around developers and took Decision Lens through its sale to Diversis Capital, which then made him Chief Strategy Officer. The pattern hasn't changed: get the upstream call right, then build what scales it. Two exits along the way.
