JM.

Josh Martín.

B2B/B2G CMO & Strategist

CMO at Gauntlet AI · Washington, DC area

Finding winnable markets & building the machine to win them.

Josh Martín leaning over the words ‘Not a thought leader. Just a leader with thoughts.’

Not a thought leader. Just a leader with thoughts.

Let's talk
2 exits to private equityPromoted to CSO by the buyer$750K → $13M annual pipeline on a team of 5

Quoted in and published by

Fox NewsCBS NewsCNETMarketWatchMarketWatchWorld Economic ForumKnowledge at WhartonKnowledge at WhartonTechCrunchTechCrunchThe RegisterThe RegisterPCMag

Where I come in

Sound familiar?

It hasn't clicked yet.

  • Your go-to-market is being used to figure out your positioning.
  • Sales keeps hearing different kinds of objections.
  • Your USP and ICP are still unclear.

What I do first

Identify your market wedge. A deep dive to find your blue ocean and codify what makes your company unique.

Logi Analytics Gauntlet AI

The right people don't know you yet.

  • Your buyers trust a handful of analysts, associations, and events, and you're not in them.
  • Prospects have never heard of you before the first call.
  • Your content adds volume but doesn't earn attention.

What I do first

Earn authority where your buyers already look: the rooms, communities, and conversations they trust.

Strategy Analytics Decision Lens

It's working. Now it needs to scale.

  • The pipeline target doubled. The marketing budget didn't.
  • Growth depends on a few people who can't be everywhere.
  • Every GTM motion feels bespoke.

What I do first

Build the engine: the team, the measurement, and the systems that carry the strategy downstream so it runs without me.

Decision Lens Gauntlet AI

What I've done.

Gauntlet AICurrent workB2B leads: under 5 → 100+ a week

An AI job description checker that hiring managers actually wanted to use.

Read the case Decision Lens$750K → $13M annual marketing-sourced pipeline

Skip the bigger booth. Go local, chapter by chapter.

Read the case Logi AnalyticsRepositioned, then acquired by Marlin Equity

Three words: Developer-Grade Analytics.

Read the case Strategy Analytics$1M+ in new revenue from a new product

Web-scraping the app stores before it was a standard tool.

Read the case

Analyst → Product builder → Strategist + tactician

At the intersection of three major tech revolutions.

012003–09Analyst

When the World Cut the Cord

At IDC and Yankee Group, I was forecasting the internet video market while most of the industry was still shipping discs. It taught me to separate a durable shift from the noise around it.

Fox NewsThe RegisterKnowledge@Wharton
022008–16Product builder

When Mobile Apps
Ate the World

When the App Store opened in 2008, I was the analyst calling it the thing that would set the iPhone apart. By 2010 nobody was measuring the market it created, so I built AppTRAX at Strategy Analytics to track it.

The AppTRAX case MarketWatchTechCrunchPCMag
032023–Strategist + tactician

When AI Changed
the World

AI doesn't fix the strategy. It just executes the wrong one faster. So I build the judgment into the system: seven production marketing apps my team at Gauntlet runs on every week.

The Gauntlet case

Let's talk

Tell me what you're wrestling with.

Good reasons to reach out:

  • Speaking, podcasts, and panels
  • Advisory conversations with B2B founders and leadership teams
  • Comparing notes on go-to-market, positioning, and AI